Innovate Digital Pharma Sales & Marketing Summit
Join us in Berlin, February 24 - 25, 2027
Innovate Digital Pharma Sales & Marketing Summit brings together pharmaceutical sales and marketing leaders, commercial executives, digital transformation specialists, healthcare innovators, technology providers, and industry experts to explore the future of commercial excellence in pharma. Taking place in Berlin on 24–25 February 2027, this premier summit examines the convergence of digital transformation, AI, data-driven marketing, omnichannel engagement, customer experience, commercial strategy, and the evolving pharmaceutical landscape.
The event will showcase how emerging technologies, advanced analytics, digital channels, and innovative commercial strategies are transforming the way pharmaceutical organizations engage healthcare professionals, patients, and stakeholders. From AI-powered sales and marketing and predictive analytics to omnichannel engagement, personalized customer journeys, digital health, marketing automation, field force effectiveness, and data-driven decision-making, attendees will gain practical insights, proven approaches, and forward-looking strategies to strengthen commercial performance, accelerate digital adoption, and build more agile, customer-centric, and future-ready pharma organizations.
Event Speakers
International Director, Omnichannel & Content Analytics at Novartis
Eric Simard
Vincenzo Saccà
Customer and Sales Excellence Ass. Director at SHIONOGI
Alexandros Athanasiou
Head of DD&T Europe & Canada Oncology BU at Takeda Pharmaceuticals
Ossama Ibrahim
Global Marketing Excellence & Capability Building Director at Merck
Hedi Roy
Head of Market Insights & Customer Care at GSK
Welcome to Innovate Digital Pharma Sales & Marketing Summit
Why Attend
Shape the Future of Pharma Commercial Excellence: Gain strategic insights into the forces transforming pharmaceutical sales and marketing, from digitalization and AI to omnichannel engagement, evolving customer expectations, and new commercial models.
Learn from Leading Pharma Executives: Hear real-world case studies, proven strategies, and practical insights from pharmaceutical sales and marketing leaders, commercial executives, digital transformation experts, and industry innovators.
Build a Future-Ready Commercial Strategy: Discover innovative approaches to sales effectiveness, commercial planning, customer engagement, field force optimization, and market development to create agile and high-performing pharma organizations.
Harness AI & Digital Innovation: Explore how generative AI, automation, advanced analytics, marketing technology, and emerging digital tools are transforming pharmaceutical sales, marketing, customer intelligence, and commercial decision-making.
Elevate Customer & HCP Engagement: Learn how leading pharmaceutical organizations are using personalized experiences, omnichannel strategies, digital platforms, and data-driven insights to strengthen engagement with healthcare professionals, patients, and key stakeholders.
Drive Digital & Commercial Transformation: Gain practical strategies for managing digital change, modernizing commercial operations, integrating new technologies, and building innovative sales and marketing capabilities that can adapt to a rapidly evolving healthcare landscape.
Accelerate Sales & Marketing Performance: Align commercial strategy with business objectives through data-driven decision-making, intelligent customer segmentation, personalized marketing, effective field strategies, and innovative approaches that deliver measurable growth and sustainable competitive advantage.
Who Should Attend
Chief Commercial Officers & Commercial Leaders – shaping pharmaceutical commercial strategy, sales performance, market growth, customer engagement, and digital transformation initiatives
Sales Directors & Heads of Pharmaceutical Sales – driving field force effectiveness, sales excellence, territory strategy, customer engagement, and revenue growth
Marketing Directors & Heads of Pharma Marketing – developing brand strategy, customer-centric marketing, omnichannel campaigns, digital engagement, and innovative go-to-market approaches
Digital Transformation & Innovation Leaders – leading digital adoption, AI implementation, automation, emerging technology initiatives, and commercial transformation across pharmaceutical organizations
Commercial Excellence & Strategy Leaders – optimizing sales and marketing operations through data-driven strategies, performance analytics, customer segmentation, forecasting, and process improvement
Customer Experience & Omnichannel Leaders – creating personalized, connected, and data-driven experiences across healthcare professional, patient, and stakeholder engagement channels
Data, Analytics & AI Leaders – leveraging artificial intelligence, predictive analytics, machine learning, and commercial intelligence to enhance decision-making, targeting, forecasting, and sales and marketing performance
Brand, Product & Portfolio Leaders – driving product positioning, lifecycle management, market access strategies, launch excellence, and sustainable brand growth
Pharmaceutical Technology & Solution Providers – showcasing innovative solutions across AI, digital marketing, sales enablement, CRM, analytics, automation, customer engagement, and commercial transformation
Key Topics
AI, Generative AI & the Future of Pharma Sales & Marketing
How AI, generative AI, automation, and intelligent technologies are transforming pharmaceutical sales, marketing, customer engagement, forecasting, and commercial decision-making.
Digital Pharma Marketing & Brand Strategy
Developing innovative brand strategies, digital campaigns, personalized marketing, content strategies, and customer-centric approaches that strengthen brand performance and market impact.
Digital Transformation & Commercial Innovation
Exploring digital-first strategies, emerging technologies, innovative commercial models, and transformation initiatives reshaping the pharmaceutical sales and marketing landscape.
Customer Experience & Personalized Engagement
Creating meaningful and personalized experiences for healthcare professionals, patients, and stakeholders through customer insights, personalization, behavioral data, and integrated engagement strategies.
Omnichannel Customer Engagement
Building connected and personalized customer journeys across digital, field, virtual, and traditional channels to strengthen engagement with healthcare professionals and other key stakeholders.
Marketing Technology, Automation & Digital Platforms
Harnessing CRM, marketing automation, AI-powered platforms, digital tools, and emerging technologies to streamline commercial processes and enhance sales and marketing effectiveness.
Data, Analytics & Commercial Intelligence
Leveraging advanced analytics, predictive insights, customer data, and AI-powered intelligence to improve targeting, forecasting, segmentation, performance, and commercial decision-making.
Sales Excellence & Field Force Transformation
Optimizing sales effectiveness through next-generation field strategies, sales enablement, territory optimization, digital tools, performance management, and data-driven engagement.
Product Launch, Lifecycle & Go-to-Market Excellence
Driving successful product launches and lifecycle strategies through market intelligence, customer insights, cross-functional collaboration, innovative positioning, and agile go-to-market models.
The Future of Pharma Commercial Leadership
Redefining sales and marketing leadership through digital innovation, human-centric engagement, organizational agility, and strategies that enable pharmaceutical companies to achieve sustainable commercial growth.
Our sponsors
Platinum Sponsors
Silver Sponsor
Bronze Sponsors
Gallery
Contact
Innovex Events
DC Tower Donau-City-Straße 7, 30th Floor, Vienna, 1220
Austria
Rohanské nábřeží 678/23, River Garden, 5th floor, 8, Prague, 18600
Czech Republic
Phone
info(at)innovex-events.com
+4368864038081
+420352200376
At Innovex Events, we specialize in organizing industry-leading business conferences tailored to our clients' needs. With over 20 years of experience, we bring together top experts to deliver exceptional knowledge-sharing opportunities that set the standard for excellence.